Liulishuo Tech Team
Dec 2, 2016 · Product Management
Estimating Daily Active Users (DAU) Using New Users and Retention Modeling
This article explains how to estimate future daily active users (DAU) for an app by modeling the accumulation of new users and their retention decay, addressing challenges of changing historical retention rates and proposing a combined approach using recent averages and curve‑fitted functions to predict long‑term user activity.
DAUforecastingproduct analytics
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