Digital Planet

Jun 11, 2026 · Industry Insights

Why Master Kong’s Tea Revenue Fell 5.1%: Broken Digital Channel Profit Distribution

In 2025 Master Kong’s tea drinks generated 206.03 billion yuan, a 5.1% decline, despite launching nearly ten new iced‑tea flavors, because its digital channel system failed to close the data loop, preventing profit from reaching terminal stores and limiting effective product decisions.