Tencent Advertising Technology

Jul 17, 2024 · Artificial Intelligence

Ads Recommendation in a Collapsed and Entangled World: Tencent's Innovations in Feature Encoding, Dimensional Collapse Mitigation, and Interest Disentanglement

This article summarizes Tencent Advertising's recent research on recommendation models, covering comprehensive feature encoding techniques, solutions to embedding dimensional collapse through multi‑embedding paradigms, and novel methods such as STEM and AME to disentangle conflicting user interests across multiple tasks.