Digital Planet

Jun 18, 2026 · Industry Insights

From Store Count to Direct Terminals: How Liquor Brands Must Rethink Growth

The 2026 Liquor Retail Chain Conference revealed a decisive shift from counting stores as a growth metric to directly controlling terminals, emphasizing the 3.0 era of deep operations, collaboration, and ecosystem building, while showcasing digital direct‑store successes and one‑code technology as the new path to sustainable brand value.