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distribution channel

2 articles · Page 1 of 1
Digital Planet
Digital Planet
Jun 19, 2026 · Industry Insights

When E‑commerce Prices Undercut Distributor Costs, How Can Distributors Survive?

E‑commerce platforms are now offering prices that are lower than the purchase cost of distributors, eroding trust, compressing margins and forcing a painful dilemma for FMCG distributors who must choose between losing customers by not cutting prices or sacrificing profit by cutting them.

FMCGdigital transformationdistribution channel
0 likes · 9 min read
When E‑commerce Prices Undercut Distributor Costs, How Can Distributors Survive?
Digital Planet
Digital Planet
May 20, 2026 · Industry Insights

Who Feels the Pain More in the Massive Beverage Distribution Shake‑up? Declining Distributor Revenues vs Rising Direct Sales

2025 financial reports reveal a sharp drop in distributor revenue and a surge in direct‑sales income for major beverage brands, driven by digital‑enabled channel reforms, new retail formats, and mixed outcomes that highlight both efficiency gains and significant risks for manufacturers and distributors alike.

Channel ReformDirect SalesMarket Trends
0 likes · 12 min read
Who Feels the Pain More in the Massive Beverage Distribution Shake‑up? Declining Distributor Revenues vs Rising Direct Sales