Digital Planet

Oct 20, 2026 · Industry Insights

Ecological Symbiosis: Aligning Brand, Channel & User Interests on a Shared P&L

The article analyzes how brands can move beyond zero‑sum channel conflicts by structuring a three‑party profit‑and‑loss statement where brands, distributors, and users all gain — using Moutai’s direct‑to‑consumer shift, NIO’s open battery‑swapping network, and Haier’s COSMOPlat as evidence that long‑term user‑relationship assets outperform short‑term margin pressure.