Tencent Advertising Technology
Dec 15, 2022 · Artificial Intelligence
AI‑Driven Element Selection for Advertising Video Creative Generation
This article explains how Tencent's advertising system leverages multimedia AI techniques—including multi‑armed bandit, pairwise learning, and DeepFM models—to automatically select optimal templates, music, and stickers for image and video assets, thereby reducing production cost, improving creative quality, and boosting ad performance.
MABadvertising AIdeepFM
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