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JD.com Experience Design Center
JD.com Experience Design Center
Dec 2, 2022 · Game Development

How We Boosted Double‑11 User Engagement with a Gamified Experience Design

This article examines the design strategies behind the T‑level interactive game for Double‑11, detailing how a clear gameplay framework, continuous content feedback, and layered user segmentation were used to lower entry barriers, increase retention, and expand coverage, ultimately driving significant UV growth.

experience optimizationgame designinteractive game
0 likes · 13 min read
How We Boosted Double‑11 User Engagement with a Gamified Experience Design
58UXD
58UXD
Jun 23, 2022 · Product Management

How Designers Can Lead and Drive Experience Optimization Projects

This guide explains why designers must oversee product experience, outlines a systematic four‑step framework (define, find, solve, push), details planning elements, project phases, problem‑gathering methods, classification of issues, value assessment, alignment practices, and how to establish a lasting experience‑optimization mechanism.

Product DesignProject PlanningUX Research
0 likes · 10 min read
How Designers Can Lead and Drive Experience Optimization Projects
58UXD
58UXD
Aug 21, 2020 · Product Management

How We Boosted VR House‑Viewing Immersion: A Step‑by‑Step Optimization Playbook

This article outlines how a cross‑functional team at 58&Anjuke systematically improved the VR house‑viewing experience through consensus building, collaborative project management, design refinement, quantitative evaluation, and iterative releases, ultimately achieving a 74.5% implementation rate for VR display features.

Product ManagementUser ResearchVR
0 likes · 8 min read
How We Boosted VR House‑Viewing Immersion: A Step‑by‑Step Optimization Playbook