How We Boosted VR House‑Viewing Immersion: A Step‑by‑Step Optimization Playbook

01 Build Consensus, Define Goals

At the project’s outset we asked how to align with product colleagues and establish shared stage goals. In March we conducted a detailed competitive benchmark, breaking down each functional module into granular experience points such as information display, visual quality, and transition effects, then compared these with competitors to identify gaps.

Based on the benchmark, we focused the VR design work on polishing the experience and launched the "VR Experience Optimization Special Project" on March 9.

02 Split Goals, Coordinate Management

To improve collaboration and keep progress synchronized, we divided the large goal into specific optimization items, creating a "Experience Optimization Special Management Sheet" that captured over 80 improvement points, prioritized them, and assigned owners across product and engineering.

Multi‑role coordination : All owners jointly manage the sheet, updating design, development progress, and release schedules to reduce cross‑department communication costs.

Project milestones : Defined stage milestones with clear tasks and timelines, aligning progress with all parties.

Bi‑weekly review : Sent email updates every two weeks summarizing key progress and upcoming plans, ensuring timely risk mitigation.

Dedicated version : Created a "VR Roaming Experience Special Version" (V4.8) to concentrate resources on solving roaming‑experience issues.

03 Reserve Design, Parallel Execution

Beyond standard UI mockups, we devised detailed rules, formulas, and even functions tailored to the characteristics of VR panoramic space, aiming for a natural, comfortable, and immersive 3D roaming experience.

Collaborating closely with engineers, we evaluated technical feasibility and cost‑effectiveness, integrating dozens of optimizations from March to May across successive releases.

We also partnered with user‑research colleagues to launch the first‑phase experience evaluation study, gathering real user feedback to refine design direction.

04 Evaluate and Verify, Quantify Experience

To measure the impact of our improvements, designers and researchers established quantifiable experience metrics, continuously monitoring them throughout design iterations.

These metrics allowed us to validate the value of design changes, treating experience outcomes similarly to product data.

After releasing the "VR Roaming Experience Special Version," a second‑phase evaluation showed significant user satisfaction gains in smoothness and room‑switching convenience, confirming the value of our detailed optimizations.

05 Final Thoughts

Over five months, collaboration among product, design, engineering, and research teams yielded measurable progress, with a 62% overall implementation rate and a 74.5% rate for VR display features. Ongoing evaluation highlights further improvement opportunities, and the team will continue refining the immersive VR house‑viewing experience.

Readers can try the "LinGan VR" house‑viewing demo via the poster below and request the project‑management template by replying with the keyword in the public account.