Digital Planet

Apr 21, 2026 · Industry Insights

Why Fake Liquor Won’t Disappear: Human Demand vs Market Rules

The article examines the 2.6 billion‑yuan fake‑liquor scandal, showing how low‑cost consumer demand, fragmented distribution, and price instability keep counterfeit spirits alive, and argues that instead of futile anti‑counterfeit battles, liquor makers should focus on identifying genuine buyers, stabilizing pricing, and leveraging digital traceability.