Digital Planet

May 2, 2026 · Industry Insights

Why a Higher One‑Code Scan Rate Can Backfire: How Fraudsters Drain Marketing Budgets

In fast‑moving consumer goods, one‑code‑one‑item promotions often show inflated scan rates because organized fraudsters harvest uncapped bottles and batch‑scan QR codes, turning marketing spend into waste, corrupting data, and eroding consumer trust, as this article thoroughly analyses and proposes countermeasures.