Digital Planet

Apr 18, 2026 · Industry Insights

Why Traditional Marketing Fails: 8½ Essential Theories Every Marketer Must Master

The article dissects eight core marketing theories—AIDA, market segmentation, positioning, value‑transfer, customer‑behavior economics, brand equity (CBBE), integrated marketing communication, scenario marketing—and a half‑finished conflict theory, explaining their origins, practical value, limitations, and why a solid epistemology matters more than any single tool.