Recent Advances in Advertising Recommendation Algorithms and Their Applications
This article reviews recent progress in advertising recommendation technologies, covering deep learning‑based ranking, sequence modeling, self‑supervised learning, online and reinforcement learning, multimodal recommendation, and fairness, and details four key breakthroughs—data‑driven incremental learning, dynamic group parameter modeling, bilateral interactive graph convolution, and a relation‑aware diffusion model for poster layout generation, along with experimental results and future challenges.