Design and Evolution of NetEase Advertising Engine Platform

NetEase’s advertising engine platform evolved from a monolithic, high‑concurrency system handling over a billion daily requests into a layered, distributed architecture that unifies indexing, billing, user‑tagging, and monitoring services, leverages Elasticsearch and custom extensions for fast retrieval, and plans further upgrades such as a custom retrieval kernel and Go‑based services.

Backend ArchitectureDistributed SystemsIndexing Service

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Design and Evolution of NetEase Advertising Engine Platform

DataFunTalk

Jul 15, 2022 · Cloud Computing

Alibaba Cloud Elasticsearch Log Scenario Best Practices, Engine Optimizations, and Performance Evaluation

This article presents a comprehensive overview of Alibaba Cloud Elasticsearch for log analytics, detailing cluster characteristics, common pain points, five key optimization techniques—including cold/hot resource sharing and indexing service—followed by engine kernel improvements, performance benchmarks, and a step‑by‑step product demonstration.

ElasticsearchIndexing ServiceLog Analytics

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Alibaba Cloud Elasticsearch Log Scenario Best Practices, Engine Optimizations, and Performance Evaluation