NetEase Media Technology Team
This article details how to create iTaTools, a macOS app and Xcode Source Editor Extension that integrates ChatGPT via AIGC to generate code, UI, and documentation directly in Xcode, complete with implementation steps, Swift code samples, and plugin architecture.
iOS feed performance optimization reduced stuttering by moving layout and rendering off the main thread, using async text/image rendering, pre‑layout calculations, view hierarchy simplification, lightweight CALayers, and off‑screen rendering avoidance, boosting FPS from 35‑45 to 55‑60 on low‑end devices.
The article guides Android developers through evolving UI architectures—from MVC to MVI—showing how to transition Jetpack Compose projects from MVVM to MVI, tackle hybrid navigation and WebView integration, and apply refactoring, performance tuning, and best‑practice code examples.
The article surveys sequential recommendation models from early non-deep approaches like FPMC, through RNN-based GRU4Rec and CNN-based Caser, to Transformer-based methods such as SASRec, BERT4Rec, TiSASRec, and recent contrastive-learning techniques, recommending SASRec or its variants for production use.
The article outlines practical GPU inference optimization for NetEase’s news recommendation, covering model analysis with Netron, multi‑GPU parallelism, memory‑copy reduction, batch sizing, TensorRT conversion and tuning, custom plugins, and the GRPS serving framework to achieve significant latency and utilization gains.
This article details NetEase Media's migration of most Flink jobs to a self‑built real‑time platform on Kubernetes, covering the benefits of K8s isolation, the chosen native deployment mode, performance‑critical optimizations, monitoring, resource‑recommendation, and future directions for cloud‑native streaming workloads.
The article details how a legacy Gulp‑AngularJS project with over 70 modules was progressively upgraded by introducing a new Angular 11 main application and using the qiankun micro‑frontend framework to host the old AngularJS code as a sub‑app, enabling route‑based mounting, menu sharing, CSS isolation, and low‑risk incremental migration.
This article explains how to use the Spine 2D skeletal animation framework to implement a flexible, runtime face‑customization and outfit‑changing feature on mobile platforms, covering basic concepts, code examples, resource handling, memory optimizations, and platform‑specific integration challenges.
To cope with the multi‑stage, feature‑rich and rapidly iterated NetEase News recommendation pipeline, the QA team introduced detailed stage logging, controllable recall and user‑profile injection, configurable filters, forced‑push mechanisms, an integrated performance‑testing platform, automated case configuration, centralized requirement tracking, and self‑test tools, dramatically boosting testing quality and efficiency while outlining future automation goals.
NetEase’s advertising engine platform evolved from a monolithic, high‑concurrency system handling over a billion daily requests into a layered, distributed architecture that unifies indexing, billing, user‑tagging, and monitoring services, leverages Elasticsearch and custom extensions for fast retrieval, and plans further upgrades such as a custom retrieval kernel and Go‑based services.
