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DataFunTalk
DataFunTalk
Mar 27, 2022 · Artificial Intelligence

Algorithmic Optimization for Information‑Flow Advertising at Hello Travel

This talk explains how Hello Travel tackles challenges in information‑flow advertising by describing the market landscape, their business background, and detailed algorithmic optimization across plan, creative, and pre‑bid dimensions, including data‑driven modeling, feature engineering, LightGBM and uplift models, and outlines future directions.

LightGBMadvertisingalgorithm optimization
0 likes · 16 min read
Algorithmic Optimization for Information‑Flow Advertising at Hello Travel
流利说 Design Team
流利说 Design Team
May 26, 2021 · Product Management

Turning Simple Check‑In Features into Powerful Growth Engines at Liulishuo

This case study reveals how Liulishuo’s design and product teams leveraged check‑in gamification, friend‑invitation flows, and strategic banner placements—backed by rigorous A/B testing and data‑driven insights—to boost user engagement, optimize information‑flow ads, and improve overall product performance.

A/B testinggrowth hackinginformation flow ads
0 likes · 8 min read
Turning Simple Check‑In Features into Powerful Growth Engines at Liulishuo