JD Retail Technology

Nov 16, 2021 · Artificial Intelligence

Intelligent Online Selling Point Extraction for E‑Commerce Recommendation (IOSPE) Wins AAAI 2022 Innovation Award

The IOSPE system, which uses BERT‑based scoring, transformer‑pointer generation, and personalized distribution to automatically extract and generate selling points for millions of e‑commerce products, earned the AAAI 2022 Artificial Intelligence Innovation Application Award and has boosted click‑through rates and user dwell time across JD.com platforms.