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Digital Planet
Digital Planet
May 1, 2026 · Industry Insights

If User Demand Vanishes, Is It Still Marketing?

The article argues that traditional user‑persona marketing is losing relevance as homogeneous competition and instant retail push brands to shift from abstract demand analysis to scenario‑driven "Jobs To Be Done", with AI capturing real‑time context and delivering solutions directly within life moments.

AIInstant RetailJobs To Be Done
0 likes · 14 min read
If User Demand Vanishes, Is It Still Marketing?
Digital Planet
Digital Planet
Apr 30, 2026 · Industry Insights

Instant Retail Warning: Unsegmented Core Products in Legacy Giants Equals Strategic Suicide

The article warns that Chinese fast‑moving consumer goods giants face strategic suicide if they pour core legacy products into the instant‑retail channel without segmentation, as the market’s rapid growth triggers price collapse, channel conflict, brand dilution, and loss of user assets, demanding a paradigm shift to digital‑centric, user‑focused operations.

Case StudyChannel StrategyFMCG
0 likes · 20 min read
Instant Retail Warning: Unsegmented Core Products in Legacy Giants Equals Strategic Suicide