JD Retail Technology
Jul 1, 2024 · Artificial Intelligence
Generative Recommendation Systems for JD Alliance Advertising: Design, Implementation, and Evaluation
This article surveys how large language models reshape recommendation systems, details a generative recommender framework for JD Alliance ads—including item representation, model input, training, and inference—presents extensive offline and online experiments, and discusses future optimization directions.
JD AllianceLLMgenerative recommendation
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