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JTBD

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Continuous Delivery 2.0
Continuous Delivery 2.0
Jan 6, 2023 · Product Management

Understanding Jobs To Be Done (JTBD) and Its Application to User Stories

The article explains the Jobs To Be Done (JTBD) framework, illustrating how it helps product teams uncover deeper user motivations, generate innovative solutions beyond existing workflows, and integrate this insight with agile user stories for more outcome‑focused product design.

JTBDUser Storiescustomer research
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Understanding Jobs To Be Done (JTBD) and Its Application to User Stories