Tencent Advertising Technology

Sep 23, 2022 · Industry Insights

How Tencent Ads’ CONFLUX and MVKE Algorithms Boost Conversion – Insights from KDD2022

Tencent Ads hosted two KDD2022‑focused live sessions showcasing the CONFLUX and MVKE algorithms, explaining their technical foundations, real‑world impact on billions of ad impressions, and answering audience questions about brand versus performance ads, validation methods, and future research directions.