Tencent Advertising Technology

Jul 17, 2025 · Artificial Intelligence

LEADRE: Knowledge‑Enhanced LLMs Supercharge Display Ad Recommendations

The paper introduces LEADRE, a multi‑faceted knowledge‑enhanced large language model‑driven display advertisement recommender that tackles user interest modeling, knowledge alignment, and low‑latency deployment, achieving significant GMV gains in Tencent’s ad platforms through innovative prompt engineering, semantic alignment, and TensorRT‑accelerated inference.