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DataFunSummit

Jun 13, 2024 · Product Management

Data‑Driven KOL Marketing Strategies for Game Growth in Western Markets

This article explains how Tencent IEGG leverages data‑driven KOL marketing across four key scenarios—budget planning, KOL evaluation, performance measurement, and competitor monitoring—to address cultural differences, optimize spend, and boost game adoption in the European‑American PC and console markets.

Budget PlanningCompetitive MonitoringEvaluation Framework

0 likes · 16 min read

Data‑Driven KOL Marketing Strategies for Game Growth in Western Markets

DataFunTalk

Jul 2, 2020 · Product Management

Strategies for Expanding User Circles and Content Matching in Short‑Video Platforms

This article examines how short‑video platforms can expand into new user circles by leveraging external trend data, competitive analysis, KOL resources, precise content matching, and data‑driven product strategies to acquire, retain, and reactivate users while balancing growth and platform health.

KOLalgorithmcontent strategy

0 likes · 14 min read

Strategies for Expanding User Circles and Content Matching in Short‑Video Platforms