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DataFunSummit
DataFunSummit
Jun 13, 2024 · Product Management

Data‑Driven KOL Marketing Strategies for Game Growth in Western Markets

This article explains how Tencent IEGG leverages data‑driven KOL marketing across four key scenarios—budget planning, KOL evaluation, performance measurement, and competitor monitoring—to address cultural differences, optimize spend, and boost game adoption in the European‑American PC and console markets.

Budget PlanningCompetitive MonitoringEvaluation Framework
0 likes · 16 min read
Data‑Driven KOL Marketing Strategies for Game Growth in Western Markets
DataFunTalk
DataFunTalk
Jul 2, 2020 · Product Management

Strategies for Expanding User Circles and Content Matching in Short‑Video Platforms

This article examines how short‑video platforms can expand into new user circles by leveraging external trend data, competitive analysis, KOL resources, precise content matching, and data‑driven product strategies to acquire, retain, and reactivate users while balancing growth and platform health.

KOLalgorithmcontent strategy
0 likes · 14 min read
Strategies for Expanding User Circles and Content Matching in Short‑Video Platforms
58UXD
58UXD
Feb 12, 2020 · Product Management

How 58.com Revamped Its News Content: A Three‑Step Design Strategy

This case study details how 58.com analyzed user demographics and market news products, then applied a three‑step design strategy—seamless reading, semi‑automatic interaction, and KOL‑driven value—to transform its Hot Discussion module into a user‑centric, high‑engagement content experience.

KOLProduct DesignUX Research
0 likes · 11 min read
How 58.com Revamped Its News Content: A Three‑Step Design Strategy