New Wuliangye Leader: From Chemical Giant to Liquor Titan, Igniting Digital Channel Revolution
Wuliangye's appointment of Deng Min, a former chemical‑industry executive, signals a strategic shift from traditional volume‑driven sales to a data‑centric, five‑code integration channel model, as the company confronts a massive revenue restatement and seeks to rebuild its fast‑moving consumer goods ecosystem through digital transformation.
