Has Baijiu Marketing Really Shifted to a User‑Centric Model?

The article examines the baijiu industry's move from channel‑centric to user‑centric marketing, exposing superficial tactics, outlining a three‑layer user‑centric framework, and proposing strategic, tactical, and organizational steps—including digital infrastructure, data‑driven personalization, and new performance metrics—to achieve sustainable, lifecycle‑value growth.

Brand StrategyDigital TransformationIndustry Insights

0 likes · 10 min read

Has Baijiu Marketing Really Shifted to a User‑Centric Model?

Alimama Tech

Nov 24, 2021 · Big Data

Consumer Behavior Analysis Models: Path, Funnel, Retention, and Lifetime Value

The article explains how brands can leverage comprehensive consumer‑behavior analysis—using path, funnel, retention, and lifetime‑value models—to integrate multi‑channel data, visualize user journeys, identify conversion bottlenecks, track ongoing engagement, and quantify revenue impact, enabling data‑driven product and marketing optimization.

Retention Analysisconsumer behaviordata analysis

0 likes · 14 min read

Consumer Behavior Analysis Models: Path, Funnel, Retention, and Lifetime Value