Digital Planet

Jun 20, 2026 · Industry Insights

How Scenario‑Based Naming Turned Beverages Like Dongpeng and Master Kong Into Best‑Sellers

The article explains how shifting from ingredient‑focused names to scenario‑oriented names, backed by digital data, big‑data analytics, and flexible supply chains, has turned products such as Dongpeng’s "Bushu La" and Master Kong’s "Chaoqi Drink" into market blockbusters, illustrating a broader move from selling goods to selling experiences.