Digital Planet

Jun 5, 2026 · Industry Insights

2026 618 Liquor Market on Five E‑commerce Platforms: Full‑Scope Value Battle with 100% Growth

The 2026 618 promotion saw a 40% sales rise on JD, a doubling of 133 brands on Tmall and a 70‑fold surge on Meituan, while industry inventory exceeded 3000 billion CNY and turnover days hit 900, highlighting a shift from price subsidies to a multi‑dimensional value‑focused strategy across online channels.