JD Tech

Nov 28, 2025 · Artificial Intelligence

How JD Ads Uses Large Language Models to Transform Advertising

This article details JD Advertising's shift from generic to domain‑specific large models, the design of AI‑driven ad agents, the end‑to‑end GRAM retrieval‑alignment system, CTR‑guided AIGC for creatives, ultra‑low‑latency inference techniques, and ARM‑based optimizations that together reshape modern ad marketing.