Designing a Unified, Flexible Brand System for China’s National Subsidy Campaign

This case study details how a national subsidy marketing project was transformed into a unified, flexible design system by defining clear mental symbols, building modular visual structures, and creating efficient, engaging user experiences across off‑site and on‑site channels, ultimately turning complex business logic into an intuitive consumer journey.

Brand StrategyUX designdesign system

0 likes · 8 min read

58UXD

Dec 29, 2022 · Operations

Mastering Operational Design: From Planning to Post‑Launch Validation

This article explains the role of operational visual designers, breaks down their work into product‑online, new‑media, offline, and auxiliary design, and outlines a three‑stage workflow—pre‑design communication, rational design execution, and post‑design implementation and validation—to help teams create effective, data‑driven visual experiences.

marketing designoperational designproduct experience

0 likes · 10 min read

Mastering Operational Design: From Planning to Post‑Launch Validation

网易UEDC

Dec 25, 2017 · Product Management

Designing an Effective E‑Commerce Marketing Flow: From Concept to Multi‑Platform Implementation

This article examines the end‑to‑end design of NetEase Yanxuan's marketing flow, covering its conceptual definition, background challenges, step‑by‑step UI/UX enhancements across web and mobile, promotion tool integration, price‑tag strategies, and multi‑device adaptation to boost conversion and user experience.

UXe‑commercemarketing design

0 likes · 10 min read

Designing an Effective E‑Commerce Marketing Flow: From Concept to Multi‑Platform Implementation