Digital Planet

Apr 27, 2026 · Industry Insights

Why Did Kangshifu’s 44‑Million‑Prize Promotion Collapse? The B‑Side’s Collective Refusal to Redeem

Kangshifu’s “Re‑Buy a Bottle” campaign, despite 44 million prizes and a high‑visibility QR‑code sweep, failed because the digital promise shifted inventory, service, and risk costs to offline stores, prompting a rational, collective refusal to fulfill redemptions and exposing deep structural flaws in FMCG bC integration.