Digital Planet

Apr 14, 2026 · Industry Insights

Why Chinese Liquor Brands Are Shifting From Grand Banquets to Everyday Moments

The 2026 T9 round‑table and the 114th national liquor trade show revealed that leading Chinese baijiu makers are abandoning traditional hotel‑centric sales in favor of immersive, consumer‑driven small‑scene experiences, signaling a fundamental shift from large‑scale banquet marketing to fragmented, instant‑purchase consumption.