Suning Design
Suning Design
Apr 1, 2014 · Product Management

Mastering Demand Analysis: Turning User Needs into Product Features

This article explains the demand‑analysis process, visualized as a Y‑model that converts user needs into product features through iterative Why‑How questioning, illustrates the method with a drill‑buying story, and shows how product positioning and Maslow’s hierarchy shape the final solution.

Maslow hierarchyProduct ManagementY model
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Mastering Demand Analysis: Turning User Needs into Product Features