Dec 6, 2021 · Artificial Intelligence

Model-Free Reinforcement Learning for ROI Optimization: Methods, Advertising Applications, and Tencent Game Advertising Practice

This article introduces model‑free reinforcement learning fundamentals, reviews mainstream solution methods such as Monte‑Carlo, Temporal‑Difference, and n‑step TD with eligibility traces, discusses their application in online advertising and presents Tencent's game advertising practice, including algorithm choices, reward design, and experimental results.

A3CAdvertisingPPO

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Model-Free Reinforcement Learning for ROI Optimization: Methods, Advertising Applications, and Tencent Game Advertising Practice