Tencent Advertising Technology

Aug 15, 2022 · Artificial Intelligence

Mixture of Virtual‑Kernel Experts (MVKE) for Multi‑Objective User Profile Modeling

At KDD 2022, Tencent Advertising introduced the Multi‑Virtual‑Kernel Experts (MVKE) model, a novel multi‑task architecture that replaces traditional dual‑tower structures with virtual‑kernel experts and a gating mechanism to jointly learn user preferences across multiple actions and topics, achieving superior offline and online performance.