Digital Planet

Apr 24, 2026 · Industry Insights

Can Fenjiu’s Nationwide 2.0 and Channel Digitalization Break Its Profit Stagnation?

Fenjiu’s 2025 annual report shows a 7.5% revenue rise to ¥387.2 billion but only a 0.03% profit increase, prompting a deep‑dive into its nationwide 2.0 strategy, four‑level network rollout and billion‑yuan channel‑digitalization investments to see whether they can rebalance scale and margin.