Digital Planet

Apr 1, 2026 · Industry Insights

Why Most New FMCG Products Fail and How Integrated bC Solutions Can Reverse the Trend

A Kantar report reveals that over 90% of new fast‑moving consumer goods lose momentum within months due to fragmented promotion chains, one‑way consumer reach, and mismatched incentives, but an integrated bC digital redemption platform can close the loop, lower costs, and turn promotion into a measurable growth engine.