Lakehouse Research Base

Oct 12, 2026 · Big Data

Why Message Queues Can't Do Real-Time Aggregation: Alibaba Mama's Flink + Paimon Lakehouse

Alibaba Mama evolved its advertising real-time data warehouse from a message queue-based architecture to a Flink + Paimon streaming lakehouse, solving structural defects like lack of deduplication, aggregation layer support, and schema enforcement by leveraging Paimon's primary key upsert and changelog capabilities, while sharing production optimization practices and comparing storage choices for advertising vs. risk control scenarios.