Why One‑Code Marketing Remains Essential in a Shrinking Baijiu Market

Facing a 12.1% YoY drop in 2025 production, soaring inventories and halved profits, China’s top baijiu makers are turning to one‑code marketing for real‑time traceability, precise cost control and channel efficiency, making it a survival‑critical standard rather than an optional boost.

BaijiuDigital transformationOne-code marketing

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Why One‑Code Marketing Remains Essential in a Shrinking Baijiu Market