Digital Planet

Apr 27, 2026 · Industry Insights

Why 90% of One‑Code‑Per‑Item Budgets Fail: 4 Core Pain Points and a 3‑Step Pilot Blueprint

The article reveals how fast‑moving consumer goods brands waste up to 90% of their digital budgets by treating one‑code‑per‑item merely as an anti‑counterfeit label, outlines four fundamental obstacles that block value creation, and presents a three‑step, low‑cost pilot framework to transform the technology into a full‑chain growth engine.