Digital Planet

Apr 4, 2026 · Industry Insights

Why ‘One Code per Product’ Is Revolutionizing FMCG Marketing

The article examines how the “one code per product” (single‑item‑code) model reshapes fast‑moving consumer goods marketing by enabling direct brand‑consumer interaction, improving channel transparency, lowering costs, and offering practical implementation steps for both industry giants and small‑to‑medium enterprises.