Digital Planet

May 29, 2026 · Industry Insights

Can Your Brand Match Fanta’s 70% Faster AI‑Driven Product Development Without Sufficient Consumer Data?

The article examines how Coca‑Cola’s AI‑powered Fanta in Japan slashed new‑product development time by 70%, highlights the critical role of high‑quality local consumer data, exposes data gaps faced by domestic beverage brands, and proposes QR‑code driven data collection and a full‑domain fan‑selling strategy as essential steps for competitive AI adoption.