Digital Planet

Nov 1, 2026 · Industry Insights

Pampers China's 50% Sales Surge: Why Converting Trial Users Tests P&G's Marketing System

P&G's Pampers brand grew nearly 50% in Greater China during Q3 2026 as competitive shifts drove trial usage, but management acknowledges trial doesn't guarantee repeat purchases; the article analyzes how P&G adjusts product R&D, brand communication, and distributor compensation to convert trial users into loyal buyers.