Digital Planet

Jul 31, 2026 · Industry Insights

How Box‑Packaged Drinks Without Caps Can Run QR‑Code Red‑Envelope Campaigns

The article analyzes why traditional cap‑inside QR codes dominate FMCG marketing, identifies the challenges of cap‑less packaging, and presents three practical principles and real‑world case studies—from Vita milk’s folded‑corner code to Mengniu’s box‑card system and Xiangpiao’s peel‑back layer—showing how brands can securely implement QR‑code promotions without altering product form.