Tagged articles

precision marketing

3 articles · Page 1 of 1

Jul 4, 2026 · Industry Insights

Huawei's Marketing Digitalization: Three-Phase Transformation from CRM to AI-Driven Precision

This article analyzes Huawei's three-phase marketing digital transformation (2011–present), detailing its CRM evolution into an end-to-end customer lifecycle platform, omnichannel data integration, AI-driven precision marketing, and Mate series case study showing 25% conversion lift, 40% repurchase rate, and a systemic shift from product-centric to customer-centric operations.

CRMHuaweicustomer lifecycle management

0 likes · 19 min read

Huawei's Marketing Digitalization: Three-Phase Transformation from CRM to AI-Driven Precision

HelloTech

Apr 11, 2022 · Artificial Intelligence

Precise Marketing Algorithm and Practice in HaLao

HaLao’s precise marketing system combines Pu‑Learning lookalike models, graph‑embedding user similarity analysis, and TSA/EM optimization within a robust feature‑engineering and deployment framework, delivering over 20% ROI gains and 3‑10× user growth while addressing low‑ROI and targeting inefficiencies.

AI in marketingData AnalysisMarketing Algorithms

0 likes · 9 min read

Precise Marketing Algorithm and Practice in HaLao

Architects' Tech Alliance

Nov 28, 2016 · Big Data

User Profiling: Concepts, Stages, and Data Modeling Methods

This article explains the concept of user profiling, outlines its four-stage construction process, discusses the significance of tagging users, and details practical data modeling techniques—including static and dynamic data sources, weight calculations, and real‑world examples—aimed at improving precision marketing and recommendation systems.

Data Modelingbehavior analysisbig data

0 likes · 44 min read

User Profiling: Concepts, Stages, and Data Modeling Methods