Digital Planet

Apr 3, 2026 · Industry Insights

How Nongfu Spring’s Digital Price‑Plate System Beat the FMCG Price War

Amid a deepening price‑war in China’s consumer‑goods market, Nongfu Spring achieved 2025 revenue of 52.55 billion CNY and 15.87 billion CNY net profit by deploying a data‑driven, end‑to‑end price‑plate control system that secures channel margins, prevents low‑price erosion, and aligns online‑offline sales through a one‑code infrastructure.