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Youku Technology
Youku Technology
Apr 3, 2020 · Industry Insights

How Youku Scaled Millions of DAU with DSP‑Driven RTB Advertising Algorithms

This article explains how Youku combined user‑growth objectives with real‑time bidding (RTB) advertising, designing and optimizing DSP algorithms to maximize high‑value daily active users under cost constraints, covering business background, RTB mechanics, ranking models, pricing strategies, engineering pipelines, and future directions.

AdvertisingDSPRTB
0 likes · 13 min read
How Youku Scaled Millions of DAU with DSP‑Driven RTB Advertising Algorithms