How Private Set Operations Secure Data Collaboration in the Big Data Era

Private Set Operations (PSO) enable multiple parties to perform set intersections, unions, and related computations on encrypted data, preserving privacy through cryptographic techniques such as public‑key encryption, oblivious transfer, and garbled circuits, and are applied across advertising, finance, healthcare, and government for secure data collaboration.

AdvertisingPrivacy Computingcryptography

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How Private Set Operations Secure Data Collaboration in the Big Data Era

AntTech

Jul 26, 2023 · Information Security

Ant Group and Nanyang Technological University Launch Collaboration on Private Set Intersection Privacy Computing

On July 25, Ant Group and Singapore's Nanyang Technological University announced a research partnership to advance Private Set Intersection (PSI) privacy‑computing technology using Ant's YinYu framework, aiming to improve secure machine‑learning and data‑analysis applications while aligning with regional data‑privacy initiatives.

Privacy Computinginformation securityntu

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Ant Group and Nanyang Technological University Launch Collaboration on Private Set Intersection Privacy Computing

Programmer DD

Jul 3, 2020 · Information Security

Tracking Ad Clicks Without Exposing User Data: A Privacy‑Preserving Approach

This article explains how marketers can use UTM parameters to identify the source of ad clicks, compares click‑based (CPC) and impression‑based (CPM) pricing models, and introduces a cryptographic private‑set‑intersection protocol that lets advertisers and e‑commerce platforms measure ad exposure effects while fully protecting user privacy.

UTM parametersadvertising analyticscryptography

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Tracking Ad Clicks Without Exposing User Data: A Privacy‑Preserving Approach