Mar 2, 2021 · Product Management

How We Revamped a Local Service Brand: From Pain Points to Visual Identity

This article details the comprehensive redesign of the "到家精选" local service brand, covering the importance of brand perception, identified design shortcomings, and the strategic implementation of color, shape, and IP elements to strengthen brand memory and support business growth.

brand designcase studydesign strategy

0 likes · 6 min read

流利说 Design Team

Mar 16, 2020 · Product Management

How to Design a Winning Emoji Pack for Community Engagement

This guide walks through the complete process of creating a community‑focused emoji pack—from market stats and target‑user analysis to keyword selection, design style decisions, iterative prototyping, and pre‑launch preparation—showcasing practical steps that turn simple stickers into a brand‑building asset.

Digital AssetsUI/UX processcommunity engagement

0 likes · 7 min read