product case study

Baidu MEUX

Apr 2, 2021 · Product Management

How Baidu Baike Revamped Its Brand with 3D Video Experiences for Young Audiences

This case study details Baidu Baike's shift from a traditional, authoritative brand to a youthful, video‑centric experience by creating personalized video columns, a 3D animal zoo livestream, and a cohesive visual system that blends game‑like elements, detailed 3D modeling, and scalable container design to engage younger users.

3D designbrand designproduct case study

0 likes · 8 min read

58UXD

Jan 11, 2021 · Product Management

How Live Streaming Revamped Rental Listings: A Post‑Pandemic Product Case Study

This case study examines how 58 Rental introduced a live‑streaming service during COVID‑19, identified landlord and audience pain points, designed a four‑stage guidance system, and achieved measurable improvements in session quality, duration, and landlord engagement, illustrating a successful product transformation.

live streamingpost-pandemicproduct case study

0 likes · 10 min read

How Live Streaming Revamped Rental Listings: A Post‑Pandemic Product Case Study

58UXD

Jan 15, 2020 · Product Management

How We Built the "Crystal Ball" Design Resource Platform from Scratch

This case study details how the design team created the Crystal Ball platform—a shared, visualized design resource hub—to solve low search efficiency, duplicate purchases, and budget waste, outlining research, planning, naming, branding, development phases, iterations, and measurable impact on productivity.

UXbrandingdesign platform

0 likes · 8 min read

How We Built the "Crystal Ball" Design Resource Platform from Scratch

Dada Group Technology

Oct 9, 2019 · Product Management

LaiLaiTui Case Study: User Research, Usability Testing, and Visual Design for JD Daojia Promotion Platform

This case study presents the LaiLaiTui project for JD Daojia, detailing its background, extensive user research with 685 questionnaires, usability testing, interview findings, visual style exploration, product structure, and future planning to improve promotion efficiency and user experience.

UXproduct case studyproduct management

0 likes · 5 min read

LaiLaiTui Case Study: User Research, Usability Testing, and Visual Design for JD Daojia Promotion Platform