This article details Baidu’s AI‑driven redesign of its merchant backend, introducing three unified interaction paradigms—embedded, accompanying, and managed—that streamline complex tasks, improve visual consistency, and deliver measurable gains in processing speed, success rates, and user satisfaction.
This case study details how the WeChat Games team designed a 2022 year‑end review that transforms player statistics into an engaging, story‑driven experience by leveraging emotional storytelling, personalized personas, comic‑style visuals, and clever easter eggs to boost shareability and user delight.
This case study details Baidu Baike's shift from a traditional, authoritative brand to a youthful, video‑centric experience by creating personalized video columns, a 3D animal zoo livestream, and a cohesive visual system that blends game‑like elements, detailed 3D modeling, and scalable container design to engage younger users.
This case study examines how 58 Rental introduced a live‑streaming service during COVID‑19, identified landlord and audience pain points, designed a four‑stage guidance system, and achieved measurable improvements in session quality, duration, and landlord engagement, illustrating a successful product transformation.
This case study details how the design team created the Crystal Ball platform—a shared, visualized design resource hub—to solve low search efficiency, duplicate purchases, and budget waste, outlining research, planning, naming, branding, development phases, iterations, and measurable impact on productivity.
This case study presents the LaiLaiTui project for JD Daojia, detailing its background, extensive user research with 685 questionnaires, usability testing, interview findings, visual style exploration, product structure, and future planning to improve promotion efficiency and user experience.
