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JD.com Experience Design Center
JD.com Experience Design Center
Apr 9, 2018 · Product Management

Why X‑type vs Y‑type Product Categorization Matters for E‑Commerce User Experience

This article examines how traditional attribute‑based (X‑type) and user‑label‑based (Y‑type) product classifications affect shopper behavior across three scenarios—browsing, precise search, and casual exploration—and offers practical strategies for combining both approaches to improve e‑commerce category design and operations.

User experiencecategory designe‑commerce
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Why X‑type vs Y‑type Product Categorization Matters for E‑Commerce User Experience